It has been our distinct honor and privilege to work with the American Society of News Editors (ASNE) on their online youth journalism initiatives since 2006.
For ASNE Schecter & Co. single handedly designed, developed, maintained, supported, and handled operations for the largest host of school news in the world. The site allowed any high school or middle school to publish their school newspaper’s content online for free.
We also worked with ASNE to create the overall site information architecture as well as the custom theme creator used by the online newspapers. The theme creator allowed each newspaper to customize their layout. Theme customization options included: topic, colors, header image(s), background image(s), and more. All combined there were over 100,000 different unique permutations the students could choose from to create a unique look and feel for their school newspaper.
Additional, we also helped ASNE rebuild their online advertising network and move all of their media to the cloud. Rebuilding their online ad network enabled ASNE to capture significantly more revenue from their advertisement sales. While moving all of their media to the cloud resulted in significant cost savings and increased availability and performance.
Scott is the best developer I have ever worked with. Not only he is knowledgeable about coding, system peculiarities and diagnosing and fixing bugs -- things I expect -- he can focus on the big picture, too. Once the desired behavior is explained, he can take you there and anticipate what problems or questions you will have -- which he will have a solution to.
The solutions he brought to us at ASNE ranged from contemplating and recommending a CDN to rebuilding an online ad network to singlehandedly building the largest host of school news in the world in DotNetNuke. He communicates well and is responsive to trouble calls. He monitors things and searches logs for problems. He scours messages boards for solutions. He is proactive.
When you work with Scott, you don't worry about things. And that is worth its weight in gold. I cannot recommend Scott enough. I hope I get to work with him again.
Craig Branson
Digital communications leader for federal agency
